Amazon.com International Orderpipeline
User experience improvements of the orderpipeline for Amazon.com
The pipeline for each amazon.com international site was designed by different designers and at different times. The goal of this project was to assess the user interface for all order pipelines and make recommendations for which ui components could be ported over as is per specific needs of the individual international locale and which components could be updated to match existing standards that perform well in the U.S. locale.
I was the lead designer on the project and drove cross-site design consistency (visual and interaction) and best ux principles for Amazon’s International Order Pipeline migration into a new development platform. Work involved the partnership, collaboration, and communications with designers in Japan, United Kingdom, Germany, France, Canada, and the United States on a shared point of view and best user interface design practices.
Final deliverables included final mockups, design spec, redlines, and visual assets used. Reviewed builds and logged bugs for final polish.
Proposed framework approach: Position Grid
Drafted design proposal:
Assessed experience: design branding and navigation:
Review and feedback gathering: Assessed User Interface Components for each page in the orderpipeline for each of the five locales.