top of page

AT&T Contextual Recommendations

In a world filled with so many options and information... How do we connect people to what they care about most? How do we present them with contextual based recommendations that are meaningful, purposeful, and timely to meet their needs. 

lego_contextual_recommendations.png
2-lego-moodboard1_gregg.png

Project Lego

Location-based recommendations based on past customer lifestyle, usage, and activity.
Identified demographic targets. Assessed their lifestyle, family needs, and the apps they use.

Home-based. Lifestyle recommendations. Based on apps used and location. 

lego_screen1.png

Event-based. Travel recommendations. Based on apps used and location. 

lego_screen2.png

Mood-based. Travel recommendations. Based on apps used, location, and emotion of the user. 

lego_screen3.png

Quick interactions to get a pulse on the user, builds up tailored and relevant recommendations. 

1-lego-self-descriptor_1_gregg.png
3-lego-nav_1_gregg.png

Preference-based. Recommendations based on how user would like to consume content. 
Engage & Discover through Personalized page and micro-interactions..

lego_screen4.png

Outcome - Approach to how, when, and what content we display to customers in the AT&T App.

lego_writeup.png
bottom of page